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WY-2
Level 3
November 27, 2024
Solved

Marketo Email Performance Report Question

  • November 27, 2024
  • 2 replies
  • 1718 views

Hi Community,


We have a particular question regarding the number from the Email Performance report. Which is: 'Multiple sends from the same campaign to the same person are counted only once.' 

There was a post back in 2021 regarding this particular topic, but so far, no one has provided a possible walk around: 
https://nation.marketo.com/t5/ideas/the-email-performance-report-is-inaccurate/idi-p/318557

Our question is: 
As part of our business practices, we are required to provide monthly and annual email performance reporting, including email performance for content that may have previously been sent to a lead (could be multiple times, not just a single email send).

 

  • How can we ensure that our email performance report reflects all activity within the given period? (e.g. Last month)
  • What have you guys been doing to get around this reporting limitation? Any suggestions would be appreciated it! 

Regards,
Wayne

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Best answer by Balkar_Singh

The "Sent" column = Number of people to whom at least one email delivery attempt was made.

This is how Email Performance is setup in Marketo.

 

It's clearly possible that if you send the same Email to multiple people, it will count it as once. A simple alternative could be to "Clone" your Email to send it second time. In your system it will be considered as a different email (and you will see it as a different row on report) but the content would be the same.

 

2 replies

uditmathur
Community Advisor
uditmathurCommunity Advisor
Community Advisor
November 28, 2024

Hi @wy-2 ,

Can you elaborate on your question what exactly are you looking to achieve. Your requirement not very clear to understand.

Meanwhile you can go through this article by @Balkar_Singh which explain the email performance report in detail.

    W
    WY-2Author
    Level 3
    December 1, 2024

    Hi @uditmathur 

    We are exploring options for setting up the Email Performance Report to bypass the following limitations:

    "Multiple sends from the same campaign to the same person are counted only once."

    As part of our business practices, we need to provide monthly and annual Email Performance reports, which include performance metrics for emails that may have been sent to a lead previously. Due to this limitation, if a lead has been sent from the same campaign more than once, it will only be counted once in the report. However, our stakeholders would like to see and include recipients who have received the email multiple times in their Email Performance report subscriptions. 

    Any advice on this topic is appreciated! 

    This post also describes the same scenario as we are having:
    https://nation.marketo.com/t5/ideas/the-email-performance-report-is-inaccurate/idi-p/318557

    Regards
    Wayne

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    December 2, 2024

    You’re not gonna get an EPR that can do this. The report would have to built outside Marketo, i.e. by downloading logs via API and un/grouping accordingly.

    Balkar_Singh
    Community Advisor and Adobe Champion
    Balkar_SinghCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    November 28, 2024

    The "Sent" column = Number of people to whom at least one email delivery attempt was made.

    This is how Email Performance is setup in Marketo.

     

    It's clearly possible that if you send the same Email to multiple people, it will count it as once. A simple alternative could be to "Clone" your Email to send it second time. In your system it will be considered as a different email (and you will see it as a different row on report) but the content would be the same.

     

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