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A
Alexp85
Level 2
August 15, 2022
Solved

Marketo do not track Sales Email

  • August 15, 2022
  • 1 reply
  • 1670 views

I prepare Lead scoring in Marketo and take issue
Marketo do not track Sales Email

 

 

I'm newbie in Marketo that is why i try to explain what i do:

- create new Lead in SFDC (country = Germany and sync it with Marketo) - check that Lead appear in Marketo

- create new email in SFDC related for that Lead -> add some links for testing simple link like https://google.com and send email to Lead
- login in email box - open that email and click link from that email

- SFDC show me that email was opened 

- but in Marketo I see that my SmartCampaign never run - result is empty

[trigger with MarketoEmail - open/click links work well with that Lead]

I checked my Marketo->SFDC sync settings (Email Opened and Clicked link in email are present there)

 

Under Lead in Marketo I see that send email log (as SFDC Activity) was sync from SFDC to Marketo

But not Opened Email activity or Clicked Link Email activity in Activity Log

 

 

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Best answer by SanfordWhiteman

The Opens Sales Email trigger refers to a Marketo Sales Insight email, not a generic “Send Through Salesforce” email.


Did you send this email via MSI?

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
August 15, 2022

The Opens Sales Email trigger refers to a Marketo Sales Insight email, not a generic “Send Through Salesforce” email.


Did you send this email via MSI?

    A
    Alexp85Author
    Level 2
    August 16, 2022

    Thanks
    As I said I'm newbie in Marketo 
    And yes I sent email through SFDC not via MSI
    Is there any documentation about that Opens Sales Email where we must send email through MSI only (to share with business)?
    Or mb we have some features in Marketo that can help as catch send/open/click event in email which was send through SFDC?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 16, 2022
    Is there any documentation about that Opens Sales Email where we must send email through MSI only (to share with business)?
    Or mb we have some features in Marketo that can help as catch send/open/click event in email which was send through SFDC?

    You can’t detect interactions with email that Marketo doesn’t ever see or send.

     

    So, by definition, if Opens Email or Opens Sales Email is logged, the email must be sent via Marketo.

     

    There are tools (Seismic is one) that allow you track emails sent via SFDC — though not, to be clear, using native SFDC sends, but 3rd party packages — and the SFDC activities can then be seen in Marketo as part of the typical sync.

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