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A
Anonymous
November 29, 2016
Question

Marketo contractor

  • November 29, 2016
  • 2 replies
  • 4169 views

Hi - does anyone in the Marketo community know a great Marketo freelance contractor that is also proficient in Salesforce? We are looking for someone to help us implement a few things.

Thanks,

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2 replies

Riz_Alvi
Riz_Alvi
Level 3
November 29, 2016

Hi Ashley,

I know someone, can you explain the task in detail? Please reach out to me via phone (206-290-9612)

Thanks

Riz

Riz Alvi
A
Anonymous
November 30, 2016

Hi Riz - we need help with a few things, listed below.

*1. Marketo *

1.

Utilize Marketo sales enablement functionality

1.

Lead scoring (automate)

2.

Marketo Sales Insight

3.

Interesting moments (leads and contacts)

2.

Overall program set-up to understand marketing impact & acquisition

3.

Run lists directly in Marketo

4.

Overall campaign management

1.

Reporting

1.

Lead source reporting by acquisition type and source

1.

Cost per lead, ROI

2.

Overall marketing-sales funnel

1.

Lead source structure

1.

Acquisition type - webinar, SEM, Website, Trade Show

2.

Acquisition source - MACRA Webinar, ACCC Dinner

1.

KPIs: Leads acquired, CPA, qualification rate by source, win

rate by source, velocity of the funnel by source

3.

Nurture programs

1.

Nurture program for middle and top of funnel (A-Z set-up)

2.

Review bottom of funnel nurture program (6C-Cold)

4.

Marketo-SFDC

1.

Utilize campaign influence on opp page for tracking marketing

influence

2.

Utilize contact roles on opp page

3.

Feedback loop on engagement activity to Sales and Accounts

1.

Dashboard in SFDC for Sales to understand prospect engagement

4.

Sync’ing new leads w/ appropriate lead source

On Tue, Nov 29, 2016 at 5:50 PM, Riz Alvi <marketingnation@marketo.com>

Chris_Johnston
Chris_Johnston
Level 6
November 30, 2016

Hi Ashley, I know you mentioned freelance but may I suggest @Evangelos Staikos on our team at Salytics, who holds both Marketo and Salesforce Certifications and would be very capable of assisting you with these tasks. Feel free to reach out to me chris@salytics.com to learn more.

Devraj_Grewal
Devraj_Grewal
Level 10
December 5, 2016

Hi Ashley Binford​ , you can receive better traction on this job opening if you post in Job Opportunities​.

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