Marketo communication limits and email sends

Forum|Forum|5 months ago
August 7, 2025
1 reply
732 views

Hello,

We have set a Marketo communication limit of 1 email/day. I scheduled an email for an audience on Wednesday, August 6, 2024, at 8 AM PDT which was sent out successfully. However, the same audience is also part of a nurture program where they receive an email every Thursday i.e today at 10 AM in their respective time zones. It appears that there was an overlap, and the nurture email for Thursday wasn't sent out as expected. Could you please let me know why this occurred? And please advise on corrective steps we can take.

Marketo

uditmathur

Community Advisor

Hi @shreyaresilinc ,

Please check your limits per 7 days.

It may be possible that email from EP was not sent because of 7 day limit.

But this should not worry you as mail from EP will be sent that recipient on the next cast.

S

ShreyaResilincAuthor

Level 2

The communication limit per 7 days is 5 emails. So, it should have been sent, right?

Also, the email from EP will get delivered in the next cast but we also have the same kind of email calendar planned for next week so was hoping to address and schedule better for next week.

uditmathur

Community Advisor

Hi @shreyaresilinc ,

Per 7 days limit works on the rolling stock basis so chances are there that the recipients might have received 5 mail within the past consecutive 7 days.

Per day limit works from midnight to midnight in your subscription time zone.

For mails in recipients time zone you should schedule your email program at least 35 hours prior.

You can make use of Marketing calendar to check the overlapping campaigns & member criteria to remove overlap.

Hope this Helps 🙂

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