Marketo app to track registrations from events | Community
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Diana_Jakubaity
Diana_Jakubaity
Level 4
February 19, 2019
Solved

Marketo app to track registrations from events

  • February 19, 2019
  • 3 replies
  • 6636 views

Hey, is there an app or a Marketo tool we can use to capture attendants during the event and send the data straight to Marketo?

Any tool integration you could advise?

Many Thanks,

Diana

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    Best answer by Veronica_Holme4

    For out of the box, you want the Marketo Events Check-in app. It only works on tablets (Apple and Android) but search for Marketo Events app in the app store of your choice.

    Marketo Docs instructions on how to use it here. https://docs.marketo.com/display/public/DOCS/Event+Check-in

    There are a lot of very well published and often discussed limitations to the out of the box app that you will find if you search the community.

    3 replies

    Veronica_Holme4
    Veronica_Holme4Accepted solution
    Level 9
    February 19, 2019

    For out of the box, you want the Marketo Events Check-in app. It only works on tablets (Apple and Android) but search for Marketo Events app in the app store of your choice.

    Marketo Docs instructions on how to use it here. https://docs.marketo.com/display/public/DOCS/Event+Check-in

    There are a lot of very well published and often discussed limitations to the out of the box app that you will find if you search the community.

    Grace_Brebner3
    Grace_Brebner3
    Level 10
    February 19, 2019

    Hey Diana,

    Further to Veronica's response (jinx, was gonna say the same thing), if the app doesn't suit your use case - Marketo forms can be a great alternative.

    Personally I don't use the app as the kinds of events my org runs aren't the kind people register for in advance - and that's always been the kind of thing the event check in app is best suited for. For non-registration events, tradeshows, etc, I just embed a standardised Marketo form into a Marketo landing page for the event. Being a Marketo form, no need for a new plug in for data flow, everything tends to go pretty reliably, plus it can be used by either staff or customer, and on basically any device.

    Hope that helps

      Veronica_Holme4
      Veronica_Holme4
      Level 9
      February 19, 2019

      Remembering to disable munchkin tracking on the Marketo LP...

        Grace_Brebner3
        Grace_Brebner3
        Level 10
        February 19, 2019

        Yes! Definitely don't forget that step...

        Mark_Knight
        Mark_Knight
        Level 3
        February 22, 2019

        Not wanting to speak against anyone here, but having the same issue (as i interpret your question) and i dont think the Marketo App helps.

        - all that is good for is checking in pre-event registrants as attended.

        - you cant extend it nor add any additional fields to what it exposes within the app. So useless for tradeshows.

        I too am looking for a solution to take to trade shows whereby i can capture new leads from the show floor, and add in notes about discussions and required actions. Yet to find a solution. The forms idea mentioned above is interesting but i am not clear how to overcome the cookie / account activity issue.

        There must be many that have walked this path before, how does everyone else do it?

        - just use the third party event scanners and then import the data into Marketo ???

        Thanks

        Mark - Marketo novice!

        J
        Jennifer_Turner
        Level 2
        February 22, 2019

        Hi Mark,

        We use a Marketo form at events which is on iPads, the form data is pushed into a campaign for the specific event in Salesforce and a task is automatically created and pushed out to the Telemarketing team with the persons information and any notes they have left so they can follow up with them. It works really well for us.

        Thanks

        Jen

        Mark_Knight
        Mark_Knight
        Level 3
        February 22, 2019

        Hi Jen

        so the data capture through the ipad doesnt cause any confusion with cookies / activities? You are able to get multiple form submissions (new leads - or existing known contacts) into Marketo and synch into Salesforce, creating new leads in SF, or if known updating their existing records (matching by email address i assume?)

        - this could be the answer ...!

        Do you do anything specific to your forms to avoid confusion between the multiple submissions (ie have the ipad to act as a 'kiosk'?)

        Many thanks

        Mark

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