Skip to main content
A
Anonymous
November 18, 2016
Question

Marketo and Tableau

  • November 18, 2016
  • 4 replies
  • 8823 views

Has anyone had any luck accessing the Marketo Analytics from Tableau. Looks like all I can access at the moment is Leads, Campaigns and Activity. I'd love to be able to tie into the Sales Insight Email Performance and Email Performance.

Thanks,

Marc

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    4 replies

    Josh_Hill13
    Josh_Hill13
    Level 10
    November 18, 2016

    Hi Marc,

    AFAIK, Tableau relies on the data you provide via the API. So if you aren't allowing the data to flow, you won't see it in Tableau. MSI and email data are really part of the Activity Log and you would need to setup an extraction to do what you want. I would ask your Tableau admin or their consultants to help you do this.

      A
      Anonymous
      November 18, 2016

      Thanks, Josh. I will check with Tableau.

      A
      Anonymous
      April 28, 2017

      Hey, Marc. Whatever became of this? I'm interested in Tableau-Marketo, too.

      Drew_Loika
      Drew_Loika
      Level 2
      October 19, 2017

      Hey Marc, this is a limitation of the current Tableau connector, it does not support all of the data in Marketo. We are planning to improve this in the future, though not to the point of consuming report data.

      Best,

      Drew Loika
      Product Manager - Cloud
      Tableau

      A
      Anonymous
      January 17, 2018

      Hi Drew,

      I'm interested in what information is available via the Tableau connector. I'm looking to pull lead activity data so we can map out user journeys and also gain better insight by overlaying email performance data with conversion data (based on Marketo tags).

      Any information on what data is available would be greatly appreciated.

      thanks,
      Darshana

      A
      Anonymous
      February 24, 2018

      For anyone looking to analyze Marketo data in Tableau, there is now a set of pre-built dashboards provided by Tableau. They provide common reports for you to use or customize. You can just update the data sources in the workbooks to have them refresh with your own data.

       

      All these dashboards are now available on Tableau pre-release site for customer download and testing. Just create a free Tableau account to access. We'd appreciate if you could give them a try, and let us know your feedback through the survey tool on the site.

      Thank you!
      Sean
      Product Manager at Tableau

      Drew_Loika
      Drew_Loika
      Level 2
      June 8, 2018

      Darshana Patel​ and anyone else interested in Tableau and Marketo, I'd like to share that our new version of the connector is available for feedback. We'd love to hear if it works for you and how we can improve it. The new version supports all data it is possible to retrieve from Marketo that customers have told us they'd like to visualize in Tableau.

      Best,

      Drew Loika
      Senior Product Manager
      Tableau

      Terms & ConditionsAccessibility statement

      Loading footer...