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November 13, 2015
Question

Marketo and Go To Webinar Issues

  • November 13, 2015
  • 2 replies
  • 4067 views

I am very new to the tool and we are hosting an upcoming webinar and sending the invite out via Marketo. In the settings of Marketo for the Webinar campaign it says the the partner is GoToWebinar and we have our landing pages and registration pages all set up and approved as well. On the Go To Webinar side we have everything set up to send a registration confirmation/webinar info upon registration of the user. When I test the email and registration it is not providing me with the email follow up from Go To Webinar. Has anyone had this issue before? I am at a loss of what could be wrong.

Any help would be appreciated.

Thank yoU!

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2 replies

Adobe Employee
November 13, 2015

Hi Erica,

Is your test lead getting set to Registered in your program?  That status of Registered is what triggers Marketo to send the lead information to the webinar provider.

We do recommend using Marketo to send out the confirmation mail as well, and with the {{member.webinar url}} token you can still provide the personalized url for the webinar.

John

November 13, 2015

Hi John,

Thanks for the follow up! When I send a test email to myself (all Marketo forms for confirmation as well) I do not show up as registered and do not even receive a marketo confirmation from the email registration. It appears that everything has been set up the same as in the past but when I run through it, it does not send  me any confirmation for the webinar log in.

Correct me if I am wrong, do you mean to copy the access code etc from GoToWebinar and paste it in a Marketo Email Follow Up? It shows in GoToWebinarthat it will send the confirmation/url information.

Thank you!

Jenn_DiMaria2
Level 10
November 13, 2015

Did you clone from another program? If so, it's possible that the form on the landing page and any associated campaigns are triggering actions based off the wrong assets, which could be causing the flow not to move you to "Registered" status.

Level 10
November 19, 2015

We had a similar problem where if someone was registering for the webinar, their status was not getting updated as Registered in G2W. To fix this, we changed the campaign that we were using.
- Create a smart campaign with trigger 'Form is Filled'
- In the flow, just have a single flow step to change the Program Status to Registered. Activate and test the flow. Make sure there is no other flow step in the campaign.
Let me know if this fixes the problem for you.

November 20, 2015

Thank you everyone for the help. I was able to test and it is now showing up in G2W and I am receiving the registration confirmation email/landing pages. I did have another question as we have multiple smart campaigns set up under the program like follow up emails for the webinar "last chance to sign up" etc.

Since those are separate campaigns (they do not have triggers) would I just need to schedule each separately since there is no option just to "activate"?

Thank you!

Level 10
November 20, 2015

Using a scheduled campaign would be the right thing to do since there may be lag from G2W in getting the webinar attendee information. There is an alternate way to use triggered campaign which might be slightly complicated when doing the first time. If you want that, drop me a line at alok@grazitti.com and I can show that in our instance.