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A
Anonymous
April 27, 2016
Question

Manage Blog Subscriptions

  • April 27, 2016
  • 3 replies
  • 5356 views

We are working to launch a new website and blog platform (Wordpress) soon.  We would like to be able to manage blog subscriptions in Marketo (through a sign up form on the website), and have Marketo automatically send an email to subscribers when a new post has been added.  The email would ideally include the blog title, the first paragraph (or partial blurb), and a link to the post.

Is anyone managing blogs this way in Wordpress and Marketo? Are you able to to automate the process in this way?

Thanks!

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3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 27, 2016

Hi Lisa,

Yes, it's quite easy. See our blog here: Commerciaux Et Marketeurs : Comment Le Digital Change Le Jeu  (sorry it's in French). The subscription on the right is a Marketo form:

It links to a Marketo program with a "fills out form" smart campaign that registers the people (add them as a program member).

Then we recommend (and use) Digesto, from Perkuto (Convert RSS Feed into Marketo Emails with Digesto, a Perkuto product.) that makes a good job generating automated emails when new articles are posted.

-Greg

    A
    Anonymous
    April 27, 2016

    Thank you - I was just checking Digesto out.  Are there any alternatives to Digesto that I should also take a look at?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    April 27, 2016

    Hi Lisa,

    Not that I know of, except some bespoke, one-off devs, that you would not want to use, I bet

    -Greg

    Carrie_Chandle1
    Carrie_Chandle1
    Level 5
    November 12, 2018

    We're managing blog sign-ups via an embedded Marketo form on our Wordpress blog, but still haven't found the right solution for sending automated post notifications. We first tried setting a batch campaign to run every week at a specific time, but found that we couldn't always hit the same deadline to update the email tokens - so we ended up going back to a manual send. Let us know if you find a good solution!

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 13, 2018

    Digesto

    FeedOtter

    or build your own.

    K
    karanhari-1
    Level 7
    November 13, 2018

    Hi Lisa,

    The previous agency I worked for - Grazitti Interactive, had created a custom Marketo-WordPress connector which precisely automates the functionality that you mentioned. Perhaps @Alok Ramsisaria or @Shailendra Pratap can arrange a demonstration for you on how the connector works!

    Best Always,

    Karan Hari

      Shailendra_Pra1
      Shailendra_Pra1
      Level 2
      November 13, 2018

      Hi Karan,

      Thanks for looping me here.

      Hi Lisa,

      I would be happy to connect and share more info about managing blog subscriptions in Marketo. Would appreciate if you could follow me to connect and discuss further.

      Thanks,

      Shailendra

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