Manage alerts using smart/trigger campaigns

Question

Hi there,We have our own custom score calculation, every day our custom score field will be altered and an internal notification will be triggered to sales, I set up the program. What's really challenging is How do I trigger only one alert based on two different people scores. So that one alert knows the other one is triggered hence the next alert is not sent.See the below example,Person A - Score(-200) - Score is nearing 0 (-200)Person B - Score 0 - Score is ZeroWe currently have two alerts, Alert-1 - Person A score is nearing Zero and Person B - Score is ZeroCurrently both the alerts are triggered, one doesn't know another one is triggered. Ideally if a person reached a score of Zero we don’t want to be notified by Alert-1 (Person A score is nearing Zero). If there is no records with score Zero and a record with Score -200 we need only Alert-1.   Person Name and ScorePeriodAlertPerson - A Score is -200 (Lesser than 0)Day - 1Alert - 1Score is nearing 0Person - A Score is -200 (Lesser than 0)Person - B Score is 0 Day - 2Alert - 2 (We have a record with score 0, don't send the alert 1) Any idea how do we handle this in Marketo?

Grace_Brebner3 · Answer

Hey Santhosh,Just to clarify, when you say "two different people scores", are you talking about the different scores of two different people, or about the different values in two different score fields for one person?I'm interpreting this as the latter. Sequence of events and frequency of alert is probably the trick here as the few ways I'm thinking you could set this up would be looking at those factors.The simplest solution that immediately comes to my mind is to create a single smart campaign that can be triggered off both events, where the flow includes a wait step and then a validation to check whether the score has now become zero, sending alert two if true and alert one if false. I would then put a restriction on that smart campaign to allow a person to only run through it once a day (or more/less frequently depending on what best suits you). This would help you control the frequency of alerts going out, and give you some opportunity to check whether the score does become zero before committing to sending alert one.Hope that helps.

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