Make standard field names match in all parts of the UI

Today standard fields do not always match depending on where you are in the Marketo UI

Example: The field "Phone"

This is a standard field that in the field Management is called "Phone".  In the smartlists its called "Phone" but when authoring a form its called "Phone Number".  

I've seen other inconsistences throughout the platform such as "Company" vs "Company Name" or "Acquisition Program" vs "Acquisition Program name"

Marketo support calls this a "feature" for some reason and suggest that I post about here.   This has caused challenges with our team as they are confused as to what field they should be using.