Maintain tracking with a non Marketo form

Forum|Forum|5 years ago
April 20, 2020
2 replies
5901 views

Hi. One of the forms in our website is not a Marketo form, for several reasons. Is there a way for us to use Munchkin with this non Marketo form so we won't lose tracking of referral or if the lead came through a paid ad? We are using UTMs and hidden fields on all Marketo forms but cannot use it in this specific non Marketo form.

Another similar question I have, how can you allow people to sign up with social sign up (gmail or Linkedin for example) and still keep this tracking I mentioned.

Thank you.

Marketo

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SanfordWhiteman

Level 10

The easiest way to bridge a non-Marketo form and the Marketo forms experience is to post a Marketo form in the background using the same data.

If you just want the Munchkin association part, though — not the Marketo Filled Out Form activity — then you'll want to use the Munchkin API associateLead method.

Amy_Goldfine

Level 9

At my previous company we didn't associate our website forms to Marketo forms, it was just add to list, nd it caused me all sorts of auditing headaches because it didn't trigger a "fills out form" activity. Highly recommend connecting the webform to a Marketo form (which is what my current company does)

Amy GoldfineMarketo Champion & Adobe Community Advisor

SanfordWhiteman

Level 10

Yep, I recommend it for familiarity and portability. A new Marketo admin will always expect and benefit from Filled Out Form.

You want to use the Munchkin API when you're doing cross-origin tracking or associating app activities (where a Filled Out Form is too noisy, you only care about the Visit Web Page/Click Link entries).