「MailプログラムのEmail Send」 VS 「DefaultプログラムのEmail blast」 | Community
Skip to main content
Koki_Enomoto
Koki_Enomoto
Level 3
January 15, 2019
Question

「MailプログラムのEmail Send」 VS 「DefaultプログラムのEmail blast」

  • January 15, 2019
  • 1 reply
  • 2519 views

＜Japanese/日本語＞

いつもお世話になっております。GEです。

Marketoでメールを送る際に、プログラムの設定で以下の２通りが考えられると思います。

【Mailプログラムを利用する（Mail Program】-Email Send

【デフォルトプログラムを利用する（Default Program）】-Email Blast

これらの違いについて教えてください。

＜English/英語＞

Always I am indebted. It is GE.

When sending mail via Marketo, I think that you can think of the following two ways in the setting of the program.

[Using Mail Program (Mail Program)]-Email Send

[Using Default Program (Default Program)]-Email Blast

Please tell me about these differences.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Paul_Johnson
Paul_Johnson
Level 4
January 15, 2019

There are some differences between the Default program and the Email Send program.

Email send program.

  • You have access to the stats dashboard after sending.
  • Easy to perform an A/B split test.

Default Program

  • Much more flexible. You have the ability to add nested campaigns within the campaign.

If the plan is to simply send out an email blast, the email send program will work fine. But if you're looking to add any other campaigns or any complexity to the campaign, I would recommend the Default Program.

    Koki_Enomoto
    Koki_EnomotoAuthor
    Level 3
    January 16, 2019

    Thank you for responding.

    For example, there are 10,000 leads working in hospitals,

    Do you recognize that if you want to send the same e-mail newsletter to all 10,000 people (or A / B test) using e-mail program(channel "Email Send")?

    Also, if you want to send different mails among 10,000 people by a radiologist or a doctor, is there a recognition that you use Default Program(channel "Email Blast")?

    Denise_Greenb12
    Denise_Greenb12
    Level 6
    January 16, 2019

    The Email Send Program lets you send one email (apart from whole email split tests) to one audience. If you want to send different emails to different audiences your best bet is probably the Email Blast Program where you use a Smart Campaign to send the email. That gives you the flexibility to do the following in the flow:

    If Radiologist, Send Email A

    If Cardiologist, Send Email B

    etc.

    Terms & ConditionsAccessibility statement

    Loading footer...