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Nelson_Cabrera
Level 2
September 24, 2015
Question

Looking for B2B email benchmarks

  • September 24, 2015
  • 3 replies
  • 2935 views

Hello Team,

I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as:

- email deliver ability

- Open Rate

- Click Thru Rate

- Click to open

- Opt-outs

I am currently using Silverpop's 2014 email benchmark metrics but I know that it contains B2C. Does anyone know of stats are for B2B?

I did find Epsilon's Q1-2015 email trends and benchmarks. I tried to reach out to them but no one has gotten back to me. I understand they do a lot of B2B. Any help is greatly appreciated.

Thanks,

Nelson

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3 replies

Josh_Hill13
Josh_Hill13
Level 10
September 25, 2015

Please see my roundup

http://www.marketingrockstarguides.com/b2b-marketing-benchmark-studies-1731/

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Nelson_CabreraAuthor
Level 2
September 30, 2015

Didn't find what I was looking for but this is great content. Thanks for sharing!

Dory_Viscoglio
Dory_Viscoglio
Level 10
October 1, 2015

Hey Nelson, I know it isn't exactly what you're looking for, but the 2015 Silverpop Email Benchmarks are out as well. I find that they give us a general idea of things, and what our goals should be even if we're B2B and they include some B2C.

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Nelson_CabreraAuthor
Level 2
November 3, 2015

Thank you Dory, I did take a look. Still not B2B but always good directional metrics

Lauren_Beth
Lauren_Beth
Level 5
November 3, 2015

Hi Nelson - The most recent I've seen with anything related to B2B is this post from Hubspot featuring some basic stats.  This one from Marketingprofs is a bit older.  If you find anything more up to date, please post it as I'm also curious to see. Thanks!

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