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Anonymous
July 15, 2016
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Looking for a Reputable List Broker

  • July 15, 2016
  • 2 replies
  • 1472 views

I am looking for a reputable list broker. If possible, one that focuses within the event, trade-show environment.

Thank you

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Best answer by Mike_Reynolds2

Val Gardner​ It's against Marketo policy to use purchased lists.

2 replies

Mike_Reynolds2
Mike_Reynolds2Accepted solution
Level 10
July 18, 2016

Val Gardner​ It's against Marketo policy to use purchased lists.

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    July 18, 2016

    Hi Val,

    Be aware of the legal risks associated with list purchases. Basically, anyone on these lists would in fact receive unsolicited emails from you, which is not binding with the law in most of western countries, since the members of this list have not volunteered to be in relationship with your company.

    The normal course would be that these brokers send emails from their systems on your behalf with a link to your landing pages. You would then only capture the consenting ones. These emails will have to clearly be sent from the broker and you should appear as a partner of them.

    There are some real dangers in uploading a list into a Marketing Automation solution: the list may include spam traps and email to them could lead to severe damages to your email reputation and, as a consequence, to issues to other users of the Marketo email infrastructure.

    If you really persist, you may want to use a third party email system and shoot this list from there, with CTA's to your Marketo LP's. Again, this will ensure that only consenting people will enter your Marketo database.

    -Greg

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