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A
Anonymous
December 29, 2015
Question

Looking for a Good Structure for Universal Forms

  • December 29, 2015
  • 1 reply
  • 3292 views

I have been told about the Universal Form capabilities in Marketo and would like to work on implementing these in the new year as part of our streamlining efforts.

Assuming they require some Javascript code to help them work, I was wondering if anyone has any information on how best to structure the form itself and the Java for optimum use.

I have not been able to find product documentation on the Universal Forms so if anyone has additional resources to help educate myself and the team, it would be much appreciated

Thanks in advance!

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1 reply

Mike_Reynolds2
Mike_Reynolds2
Level 10
December 29, 2015

Hi Michelle Chopin​,

Can you tell me what you're referring to with Universal Forms? It may just be a terminology difference so I'm curious what you're referring to.

A
Anonymous
December 29, 2015

Hey Mike,

That might be why I can't find any product information on it!

My boss had mentioned Universal Forms in the sense of having a single form across all landing pages that adapts to the lead source/lead source detail, using Javascript to ensure it works that way.

Does that help? I am still fairly new to Marketo so am unfamiliar with this feature to date, so forgive me if I'm not referencing something correctly!

Michelle

Mike_Reynolds2
Mike_Reynolds2
Level 10
December 29, 2015

Michelle,

Marketo doesn't have any out of the box features that would do this since it would require some custom Javascript to do it. but, some of the folks here in the Community may have done this in the past and may have some sample JS code they could give as an example.

Marketo forms can be placed on any landing page in Marketo, but you can also use Marketo forms on your own website by using the form's embed code​. When you create the form, if you make it in the Design Studio,it will be accessible across your Marketo instance, so if you're planning to use the same form in multiple places, that may be the best place to initially create the form.

As an alternative to the custom JS, if your goal is to capture lead sources, you can do that through hidden form fields that capture URL parameters. Here's a Support KB doc I wrote that shows the details on how to do that: Tracking Lead Sources

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