Local token in footer?

Does anyone know if it's possible to insert a local {{my.}} token into the email unsubscribe footer? Tried it and it doesn't appear to be working.

Use case: if we have 5 different preference centers and we want specific ones to be available based on the name of the campaign (and to be assigned dynamically without having to code every email with the link), how do we direct the link in the unsubscribe HTML to the preference center that corresponds with the campaign name?

(Yes, I know 5 preference centers for 5 different brands is not ideal... but it is what it is)