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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
August 20, 2019
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Live with LaunchPoint - Vidyard

  • August 20, 2019
  • 14 replies
  • 7500 views

Welcome to our latest series, Live with LaunchPoint! Here we'll be introducing our amazing LaunchPoint Partners, who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.

In this edition, we speak with Greg Kelly - manager of Strategic Alliances at Vidyard. Greg talks about how companies use video content to keep users engaged and why the marketing team at Marketo uses Vidyard to host all of their product demos.

Like what you see? Comment down below and let us know which LaunchPoint partner you'd like to see next!

    14 replies

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    Dezie_Okpoebo
    Dezie_Okpoebo
    Level 2
    October 3, 2019

    It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial.

    ChristinaZuniga
    ChristinaZuniga
    Level 9
    October 3, 2019

    There's a lot of value in tracking video in your attribution model, especially if you have videos tagged by funnel stage!

    Abhishek_Chand2
    Abhishek_Chand2
    Level 4
    October 4, 2019

    Making video relevant is important

    Abhishek Chandra
    KellyJoHorton
    KellyJoHorton
    Level 3
    October 4, 2019

    We use Vidyard at Docker, and use the percentage watched for scoring.

    Kelly Jo HortonSenior Client PartnerEtumos503.928.1928khorton@etumos.com
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