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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
August 20, 2019
Question

Live with LaunchPoint - Vidyard

  • August 20, 2019
  • 14 replies
  • 7495 views

Welcome to our latest series, Live with LaunchPoint! Here we'll be introducing our amazing LaunchPoint Partners, who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.

In this edition, we speak with Greg Kelly - manager of Strategic Alliances at Vidyard. Greg talks about how companies use video content to keep users engaged and why the marketing team at Marketo uses Vidyard to host all of their product demos.

Like what you see? Comment down below and let us know which LaunchPoint partner you'd like to see next!

    14 replies

    Jackie_Potts
    Jackie_Potts
    Level 6
    August 23, 2019

    Agreed - video is an important part of Marketing.

    Heather_Correa
    Heather_Correa
    Level 3
    August 26, 2019

    I think video is huge but with so many videos out there now I believe it's even more important that they're attention grabbing and relevant. 

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    August 27, 2019

    Great overview.

    Grace_Brebner3
    Grace_Brebner3
    Level 10
    August 28, 2019

    Great callouts - I think most marketing teams understand that video is powerful, but too few are harnessing that power effectively like this!

    Eitan_Rapps1
    Eitan_Rapps1
    Level 4
    September 1, 2019

    Best partners

    Eitan Rapps
    Amanda_Thomas6
    Amanda_Thomas6
    Level 8
    September 3, 2019

    Vidyard is great!

    Amy_Goldfine
    Amy_Goldfine
    Level 9
    September 8, 2019

    I would love to hear about if/how Vidyard or other video platforms enable closed captioning for people who are hard of hearing. Captions are also great for people who are not hearing impaired when you can't put the sound on.

    Amy GoldfineMarketo Champion & Adobe Community Advisor
      Kristine_Plemmo
      Kristine_Plemmo
      Level 2
      September 10, 2019

      Can't wait to check it out!

      jon_chen
      Community Manager
      jon_chenCommunity ManagerAuthor
      Community Manager
      September 11, 2019

      Hey Amy,

      Vidyard provides closed captioning in the form of manual submission, requested audio transcriptions as a paid service, and automated audio transcriptions (English only) to all paid customers! You can view details on their website: Audio Transcripts & Captions in Vidyard – Vidyard Support.

      Josh_Pickles
      Josh_Pickles
      Level 5
      September 15, 2019

      I'll have to dig into this a little more - video is definitely an area we are looking to dive into more and more.

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