Listserves as leads in Marketo? | Community
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Stephanie_Byng
Stephanie_Byng
Level 1
September 27, 2017
Question

Listserves as leads in Marketo?

  • September 27, 2017
  • 1 reply
  • 2278 views

My organization needs to send marketing messages to a hundred+ listserves a few times a year. We used to BCC these from our personal email accounts, but we really just have to stop doing that. Does any one have experience treating listserves as leads in Marketo? Pros or Cons? Does anyone have other solutions for sending mass emails to listserves?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 27, 2017

Pros or Cons?

The con is that anybody who unsubscribes unsubscribes everyone on the listserv. And you can't ban recipients from unsubscribing. So no, this is not something I would ever do.

Does anyone have other solutions for sending mass emails to listserves?

I don't think I've heard the expression "mass emails to listserves" outside of a trial transcript.

A
Anonymous
October 13, 2017

Sanford - when you say that if someone unsubscribes, they unsubscribe everyone...how would that work if they are BCCing people via Outlook? What if there is no unsubscribe link? I agree with your statement "not something I'd ever do," but would like a little more detail on the technical side!

Stephanie - By list serve do you just mean a purchased list? Have you seen good results with purchased lists and what is the driver of this strategy? My gut reaction is to say "never buy cold lists." Here's a good article I read the other day on this topic: Buying Contact Lists: A Bad Demand Generation Strategy

SanfordWhiteman
SanfordWhiteman
Level 10
October 13, 2017

how would that work if they are BCCing people via Outlook?

If they're currently BCCing, it doesn't apply now. It would apply if they used Marketo.

What if there is no unsubscribe link?

Then it's illegal!

By list serve do you just mean a purchased list?

I assume Stephanie means a listserve as in an institutional (not typically corporate) mailing list.

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