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Robert_Kelen3
Robert_Kelen3
Level 4
November 21, 2017
Question

List Unsubscribe Header usage tracking?

  • November 21, 2017
  • 1 reply
  • 4227 views

Is there an indicator in the activity log (preferably accessible to a filter/constraint) to know that the List Unsubscribe Header was the source of a user's unsubscribe action? Thanks. -Robert

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
November 21, 2017

what is that? The gmail or outlook unsubscribe?

May have to do a test run on yourself to see what happens. I am pretty sure  Marketo does not distinguish this, but it will depend how it sends data to Marketo.

SanfordWhiteman
SanfordWhiteman
Level 10
November 21, 2017

IIRC, when you see Unsubscribed from Email (meaning a particular email was the aggravating factor) but you don't see a Visit Web Page on your Unsubscribe page and/or Filled Out Form for your relevant form(s), these factors together mean someone used a button based off the X-List-Unsubscribe header to unsubscribe.

Robert_Kelen3
Robert_Kelen3Author
Level 4
November 21, 2017

In my limited test of 1 action (on Gmail, as I couldn't find a way to

trigger the list unsubscribe header on O365 or Yahoo), Marketo logged this

as detail/reason: "lead unsubscribed from list unsubscribe." Not clear from

that small data set if that's a universal truth in Marketo for how this

would be handled across other clients.

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