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A
Anonymous
December 2, 2014
Solved

Links in an email

  • December 2, 2014
  • 4 replies
  • 1328 views
Hey there
I often use the same link several times in an email. I link an image, headline and a CTA button with the same link as its all related.

When I go into 'Show link stats' in the email, it shows the same stats for all the places I added the link to. 

But this is just tracking this one particular link. Not were people actually clicked.. if they clicked more on the image than the CTA button for example? 

Do I need to make unique links for the same link? 

Thanks 
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Best answer by DavidDe7
Did you try adding a custom parameter to your Links? This could be enough to get Marketo to report on each element seperately. Not 100% sure though - it should be tested.
Ex: Link 1 http://www.yourdomain.com/home?src=email_title
Ex: Link 2 http://www.yourdomain.com/home?src=email_image
Ex: Link 3 http://www.yourdomain.com/home?src=email_body

 

4 replies

D
DavidDe7Accepted solution
Level 4
December 2, 2014
Did you try adding a custom parameter to your Links? This could be enough to get Marketo to report on each element seperately. Not 100% sure though - it should be tested.
Ex: Link 1 http://www.yourdomain.com/home?src=email_title
Ex: Link 2 http://www.yourdomain.com/home?src=email_image
Ex: Link 3 http://www.yourdomain.com/home?src=email_body

 
    A
    Anonymous
    December 2, 2014
    No I haven't tried that yet as I was hoping Marketo had some tricks to do this :) 
    Thanks David
    Dory_Viscoglio
    Dory_Viscoglio
    Level 10
    December 2, 2014
    Like David said, you can even add something like ?1 or ?2 after each of the links (with their own numbers) so that they're tracked individually. The descriptor will definitely help you to know which link is which without referring back to the email itself, though. 
    A
    Anonymous
    December 2, 2014
    Thats what I will do from now on :) thanks guys
     
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