Question
LinkedIn Sponsored Updates - tracking lead source 'organic' vs. paid
Started LinkedIn sponsored updates (not ads) leading to a Marketo landing page/form. I cannot figure out how to distinguish sponsored from non-sponsored lead source since they are going to same landing page, with same parameters - I am paying to promote an existing update on the company page. Is there query string/referring URL information I can reference to distinguish conversion from 'organic' vs. sponsored LinkedIn updates? Could also see applying any query string/referring URL info with inferred company info to see those that looked but did not convert from sponsored updates. Any guidance appreciated - hoping I am missing something obvious. Thanks!