LinkedIn Audience Match integration to support more data points than just email | Community
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February 20, 2025
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LinkedIn Audience Match integration to support more data points than just email

  • February 20, 2025
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Currently Marketo - LinkedIn Audience Match integration only uses email address to match audiences in LinkedIn. This causes small match rates and smaller audiences than when manually importing customer lists or using rival tools. 

LinkedIn Integration should be enabled to use all the possible data points to get higher match rates and better audiences. These include: email, firstname, lastname , jobtitle, employeecompany, country.