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Mathew_Kuehl
Mathew_Kuehl
Level 3
May 11, 2017
Question

Link Clicks in Reporting for Links Not Present in Email

  • May 11, 2017
  • 2 replies
  • 6109 views

When looking through reporting we are seeing Marketo counting link clicks for links that are not present in the emails covered in the reports.  The newest case is for a link that has not even been sent in an email before.  Does anyone else have this issue, know why the problem is happening, and have a fix to solve it?

    2 replies

    A
    Anonymous
    May 11, 2017

    Hi Mathew - we had a similar challenge with our email reports and we also noticed it coincided with an error where there were more clicks than opens. After discussing it with Marketo support, they informed us that with some spam softwares at companies - they will create fake clicks that inflate/misrepresent what's happening in our email engagement reports and smart lists. We're working on a workaround to create "honeypot" links that will detect these software tools and help us weed out any "fake clicks" in our reports. I don't have a solution yet....Let me know what else you find!

    Mathew_Kuehl
    Mathew_KuehlAuthor
    Level 3
    May 11, 2017

    Hi Tabitha,

      I have already solved for that previously.  The issue above covers leads that have opened the emails in question.  By setting that filter this removes the spam software fake clicks.  The issue here is more that the report is showing clicks for URLs that are literally not located anywhere on the email.  For example, reports show a quiz link being clicked for an email that in no way talks about the quiz or has any links that lead to the quiz.

    Thank you for your response, though.


    Best regards,
    Mathew

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 11, 2017

    Mathew, the Q should be moved to Products​ ("Central" is for non-product-specific marketing topics).

    I've never experienced this problem but if you have scoured the template and email for the links and see nothing (remember to check tokens), open a ticket with Support.

    Maria_Cruz2
    Maria_Cruz2
    Level 2
    August 31, 2017

    Hi Matthew,

    We are currently experiencing this issue. Do you mind telling me how you solved this please?

    Thanks.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    September 1, 2017

    You're seeing on clicks on links that aren't present at all in the email?  That would quite... sinister... if true. Let's dive deeper into the HTML and confirm that. You can send one of the emails to sandy@teknkl.com and I'll send you back a list of all the clickable links (including those that aren't visible).

    Maria_Cruz2
    Maria_Cruz2
    Level 2
    September 6, 2017

    Sent you an email let me know what you find. Thanks!

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