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Ashley_Boyum
Ashley_Boyum
Level 2
June 3, 2019
Question

Leads in Marketo

  • June 3, 2019
  • 1 reply
  • 3653 views

How many leads are you able to import into Marketo? 

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
June 3, 2019

Do you mean, in the interest of precision, "What is the maximum number of lines in a file imported via the Marketo UI?"

If not, pls clarify your question.

Ashley_Boyum
Ashley_BoyumAuthor
Level 2
June 3, 2019

I was wondering if there is a limit to the number of leads that can be housed in Marketo?

Grégoire_Miche2
Grégoire_Miche2
Level 10
June 4, 2019

In theory there is no limit.

Practically, over 1Millions leads, you need to start paying attention to performance optimization (and even above 700k, from my experience, if you are running a lot of smart campaigns).

Adobe is pushing Adobe Campaigns rather than Marketo for customers who need to have 10 millions + leads in their database.

Keep in mind that the licence cost is directly linked to the number of leads in the database, though.

-Greg

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