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Kim_Gandy1
Kim_Gandy1
Level 6
September 22, 2017
Solved

Lead unsubscribed immediately after list import

  • September 22, 2017
  • 1 reply
  • 5582 views

A handful of new leads were automatically system unsubscribed upon list import with the reason "System flow action sysActionChangeDataValue resetLeadEmailStatus" and no attachment to a trigger campaign to take this action. Why would the system unsubscribe these leads?

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    Best answer by Steven_Vanderb3

    These leads existed in your Marketo in the past, were unsubscribed, and deleted.  The Durable Unsubscribe functionality automatically unsubscribed them again when you imported the list, retaining their preference to not receive marketing emails.

    1 reply

    Steven_Vanderb3
    Adobe Employee
    Steven_Vanderb3Adobe EmployeeAccepted solution
    Adobe Employee
    September 22, 2017

    These leads existed in your Marketo in the past, were unsubscribed, and deleted.  The Durable Unsubscribe functionality automatically unsubscribed them again when you imported the list, retaining their preference to not receive marketing emails.

      Mareike_Bug
      Mareike_Bug
      Level 1
      November 8, 2017

      Hi Steven,

      If a previously deleted, unsubscribed lead comes back into the system from a form submit, will the 'durable unsubscribe' always take action and unsubscribe the lead again? Or is it limited to a specific time frame?

      What I mean is, does Marketo store the unsubscribe information of deleted leads forever or just for, e.g. 30/100 days/a year?

      Many thanks,

      Mareike

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      November 8, 2017

      Durable unsubscribe is permanent.

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