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Anonymous
January 20, 2014
Question

Lead Source Information

  • January 20, 2014
  • 1 reply
  • 1004 views
We added the munchkin tracking code to our key web pages and also to the footer of our Wordpress blog. I'm now trying to figure out how to track all of this and am wondering where I can view the leads that come from these sources? For example, I want to be able to track the following:

(1) Number of leads that came from or # of MQLs that originated from our key web pages
(2) Number of leads that came from or # of MQLs that originated from our blog
(3) Number of leads that came from or # of MQLs that originated from our Paid Search Ads on Google

Is there a report that I can create to track this? And for Paid Ads do I need to create custom URL's to track those? Thanks!
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1 reply

A
Anonymous
January 20, 2014
Heidi,

You can use Referrer fields and querystring parameters to help do this. For example, I have a global listener campaign that looks for the google PPC querystring (aclk and/or gclid) and sets the lead source as PPC/Google AdWords. That way I don't have to do it for every program.

As far as a report goes, you can simply use the fields I indicated above as filters.
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