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A
Anonymous
February 12, 2014
Solved

Lead Scoring Question

  • February 12, 2014
  • 3 replies
  • 1292 views
I want to change the lead score of a lead when I upload them to as a member in a campaign.  My program works this:

Smart List:  

Program is any
New status is x

Flow:  
Change score
Score name = lead score
change {{token}}

My score are not updating.  Is this set up correctly?
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Best answer by
Darren - Can you explain a bit more? Do you have a single campaign running that looks for ALL programs? Or do you have a scoring campaign per program? I don't really understand how you're using the token unless you have one campaign per program.

In general I think this is overkill, unless you're going to say..
Webinar A = +20
Webinar B = +15
Webinar C = +18

If all of your webinars are going to have the same score, then you should just make a single campaign, if Program's New Status = Webinar Attended, then flow = Change Score + 20.

3 replies

A
Anonymous
Accepted solution
February 12, 2014
Darren - Can you explain a bit more? Do you have a single campaign running that looks for ALL programs? Or do you have a scoring campaign per program? I don't really understand how you're using the token unless you have one campaign per program.

In general I think this is overkill, unless you're going to say..
Webinar A = +20
Webinar B = +15
Webinar C = +18

If all of your webinars are going to have the same score, then you should just make a single campaign, if Program's New Status = Webinar Attended, then flow = Change Score + 20.
Josh_Hill13
Josh_Hill13
Level 10
February 12, 2014
Adam's solution is ideal.

Also are your tokens set properly to "+40" or "-2" ?
A
Anonymous
February 12, 2014
Thanks Adam -

There are parts of our company where you can download content which is not connected to Marketo.  So I upload the leads into the programs that correspond with the content.  Everything is the same score, so I just want a single lead scoring campagin which can applied to all.

I'll revisit the set up, but it sounds like I am on the right track.
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