Lead Scoring Multiplier

Question

Hi All,I am being asked to do some research on lead scoring. I know at a very basic level you can score on demographic information and that behavior (form fill, product download and so on). I know the easiest way to do it is assign a value to each position and to each behavior (no multiplier). I am being asked to research if I can institute a multiplier for a position title. E.G. an email open is worth .1 point and different titles offer it multiplier. An example below.CIO opening an email = 100 x .1 = 10 pointsDirector = 50 x .1 = 5 pointsManager = 10 x .1 = 1 pointAdmin = 1 x .1 = .1 pointsIs this a possibility?Thank you in advance.Best,Murphy

ErikHe1 · Answer

Hi Murphy great question,I recently came across this add-on from Hoosh which is free and really quite good: Excel Formulas for Marketo – Marketo LaunchPoint Here you would create a Webhook per multiplier you want to use and map the response to a field, you can also add score fields together.If it's not too complex of a multiplier, like your example you could just do choices for change score:Trigger Opens EmailFlowstep Change Score - Add choices: If Job Title is "CIO" = +10---- is "Director" = + 5and so on..The only thing I see regarding your example is that it could possibly be an issue that a score field is usually set up as integers, so I'm unsure if the .1 points would work.I'd recommend to try out the webhook feature, it's easy to set up and you can basically run any excel formula with your fields./Erik

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