I wanted to see if there was a way to setup lead scoring for a specific nurture campaign that has a mix of content. Depending on what content is engaged with the most, I would then like to drop the into more refined nurture programs that we have created to be sure they are receiving content that is of interest to them based on clicks/opens from the first default program. Has any one had any experience setting this up?
Thanks in advance for your help!
Hi Dustin,
This is a question for the product group, not for the champion program. See Getting the most of the community when you have a Marketo question
This is easily feasible with a dedicated scoring field and program. But the question is why would you ignore other content in the scoring of a lead? Your nurtured leads can also browse your web site and access content that are outside of your nurturing program. This behavior is also worth scoring.
-Greg
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.