Lead Scoring for Multiple Products - How Use Trigger Campaigns? | Community
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A
Anonymous
February 4, 2013
Question

Lead Scoring for Multiple Products - How Use Trigger Campaigns?

  • February 4, 2013
  • 1 reply
  • 1051 views
I'm having a little trouble envisioning how to run scoring campaigns as triggers with different scoring models for different products. For example, how would I turn the following batch campaigns into trigger campaigns?

Smart Campaign - Product A

SMART LIST
- Product is Product A
and
- Data Value Changes for field XYZ
FLOW
- if Field "ABC" is "abc", then Lead Score gets "+5"
- if Field "ABC" is "cba", then Lead Score gets "+10"

Smart Campaign - Product B

SMART LIST
- Product is Product B
and
- Data Value Changes for field XYZ (same field as on product A's smart list)
FLOW
- if Field "ABC" is "abc", then Lead Score gets "+10"
- if Field "ABC" is "cbad", then Lead Score gets "+15"
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1 reply

A
Anonymous
February 4, 2013
Hi Liz,

You could use the "Data Value Changes" trigger:

Your campaign would look like this:

Smart List:
Trigger: Data Value Changes - XYZ
Filter 1: Product is Product A

Flow:
Change Score
Add Choice: If field "ABC is "abc" +5
Add Choice: If field "ABC" is "cbad" +10
Default: Do Nothing

Then Smart Campaign B would look like this:

Smart List:
Trigger: Data Value Changes - XYZ
Filter 1: Product is Product B

Flow:
Change Score
Add Choice: If field "ABC is "abc" +10
Add Choice: If field "ABC" is "cbad" +15
Default: Do Nothing
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