Lead Scoring for Different Types of Webinars | Community
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A
Anonymous
July 7, 2016
Question

Lead Scoring for Different Types of Webinars

  • July 7, 2016
  • 3 replies
  • 3513 views

We currently score our webinars for the usual: Registered, Attended, etc.

We want to add another level to this scoring for specific types of webinars (i.e.: regular webinar= +5, product-related webinar= +8, etc.) Anyone have some ideas on how to accomplish this?

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3 replies

A
Anonymous
July 7, 2016

Yes, what you can do is use a tag to identify different types of webinars.  Then use a Choice at the Scoring step to say if tag = 1 then +8 if tag = 2 then +5 etc...

Josh_Hill13
Josh_Hill13
Level 10
July 8, 2016

By Tag, you mean a separate field.

Program Tags are not currently available in smart lists or flow steps.

Usually the way you do this is to name the Webinars with Product, Regular, etc. and then the trigger says Program Name CONTAINS "Product A"

Very effective for differentiating Forms, Pages, etc.

Grégoire_Miche2
Grégoire_Miche2
Level 10
July 8, 2016

Ideas to vote for here:

​

-Greg

A
Anonymous
July 11, 2016

Her is a suggestion:

You could be very specific and define the programs that will have a higher or lower score when a program status is changed. 

Stijn_Heijthuij
Stijn_Heijthuij
Level 6
July 11, 2016

But there is no relation between the trigger and the filter, right? If the lead/contact is a member of one of the 3 event programs and the program status changes in 10 other programs, this will trigger and validate 10 times.

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    July 11, 2016

    Hi Stijn,

    Yes, this is correct.

    The best solution is to use a solid naming convention and the following trigger:

    The contains and the solid naming convention will enable to select only certain types of programs

    and vote here:

    ​

    ​

    -Greg

      A
      Anonymous
      September 21, 2016

      I like the suggestions here about using naming conventions in your Program names. We have two types of webinars (educational and sales) and have set up different Channels for them. We have one scoring campaign that triggers off a status change in one of the webinar channels and a second one for the other.

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