Lead Scoring - Combined Score

Forum|Forum|11 years ago
April 9, 2015
3 replies
3120 views

OK here's one that has me stumped. We have a historic lead score that we took from our past marketing automation vendor and brought into Marketo. We have now created the go forward scoring in Marketo and want to use the combined score to determine when to push a lead over to SF. Is there a way to create a formula field on the marketo side that adds that old historic score to the real time incrementing score in Marketo to decide if it should be passed over or not? I have the total lead score formula in SF, but that doesn't help for these new ones coming in which by definition are not in SF yet.

Marketo

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Diederik_Marte4

Level 4

You can't do math in Marketo. I use http://www.calcitnow.com/ for this. But why keep them both seperate? Why not add the Marketo scores directly to the old score field? In admin you can choose the score field to be shows as flames/stars in Salesforce. This is because you can use a lot of score fields. I don't even use the default score field. I use a custom score field.

6x Marketo Champion | Marketo Certified Solutions Architect (MCSA) | Marketo User Group Leader | International Speaker on Marketing Technology

Diederik_Marte4

Level 4

CalcItNow is completely revamped. It's now the only ReST API native integrated formula suite for Marketo (also works stand-alone). Check it out on Launchpoint: CALCITNOW - Field formula calculations – Marketo LaunchPoint

6x Marketo Champion | Marketo Certified Solutions Architect (MCSA) | Marketo User Group Leader | International Speaker on Marketing Technology