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July 17, 2015
Question

Lead scoring

  • July 17, 2015
  • 2 replies
  • 1980 views


I am wanting to find out how to add non-marketo activity to lead scoring.  We have manual entries that need to be added into Marketo.

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2 replies

Josh_Hill13
Level 10
July 17, 2015

What sort of behavior?


where is the behavior recorded? Please be specific.

July 20, 2015

Thanks Josh.  I'll get back to you.

Kristen_Malkov1
Level 7
July 20, 2015

You could easily do a list upload with the scores you're wanting to push to custom fields.

July 20, 2015

We are trying to capture information that has been manually provided to us such as email addresses, first name/last name, school address, contact information.  How can we create a lead score for manual entries.

July 20, 2015

You can run demographic lead scoring when a lead is created (ie from your list import) or when the lead data value changes. We have both options for our demographic scoring in case something is manually appended.