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A
Anonymous
May 30, 2013
Question

Lead Score Threshold

  • May 30, 2013
  • 3 replies
  • 982 views
Hello, 

New marketo user here. Just wanted to ask around on how to establish a lead score threshold. 

Thanks for the help.
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3 replies

A
Anonymous
May 31, 2013
Check out Marketo's website for a content piece called "The Definitive Guide to Lead Scoring". It provides some basic ideas for getting started. If your company wants a more detailed lead scoring implementation, companies like ours (The Pedowitz Group) offer workshops to help you set up your lead scoring system based on your unique business, relationship with sales, etc.
A
Anonymous
May 31, 2013
Here is the link to the guide Jason suggested above: https://community.marketo.com/MarketoArticle?id=kA050000000KzJHCA0
Josh_Hill13
Josh_Hill13
Level 10
May 31, 2013
You may also find my blog post about this helpful:
http://www.marketingrockstarguides.com/how-to-build-a-lead-scoring-system-in-marketo-254/

In other posts I talk about focusing on behaviors rather than Scoring itself, but scoring is a good way to get started.
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