"Lead Score" Field updated in SF, but not in Marketo | Community
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Itay_Billet4
Itay_Billet4
Level 8
January 21, 2025
Solved

"Lead Score" Field updated in SF, but not in Marketo

  • January 21, 2025
  • 2 replies
  • 735 views

Hi, we're running a data fix on the "Lead score" field in SF (API Name: mkto71_Lead_Score__c).

It looks like the data is not reflected back in Marketo, so we have gap between the two systems. After few minutes Marketo is overriding the data in SF.


Do you know what could be the reason for that? we don't have block updates on this field on the Marketo side, or any other smart campaigns running on it.

 

Thanks

 

Itay

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Best answer by SanfordWhiteman
Last I recall, Score type fields are not updated from CRM (Marketo always wins) unless you specifically ask support to make them bidirectional.

2 replies

C
Community Advisor and Adobe Champion
ChristianeRo1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 21, 2025

How is the data being fed to this field in Salesforce? Which tool is your source of truth (Marketo or SFDC)? Also, do you know what field type this field is in SFDC? If it's a formula field, updating that field alone will not trigger an update in Marketo.

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
January 22, 2025
Last I recall, Score type fields are not updated from CRM (Marketo always wins) unless you specifically ask support to make them bidirectional.
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