Lead Management Topics - MCE exam

Hi Avinash,

Below some help on the topics you highlighted:

• Identify the parties who should determine the criteria and values for scoring. ([Avinash] I know how to change a score. But what parties would like to determine criteria and values? Is there a standard for this or is subject?)

[Macarena] This section refers to the input different departments within an organisation will have in creating a lead scoring model (e.g. Marketing team, Sales team, etc.). Different departments should participate in different ways, providing their more relevant input.

• Identify the Marketo features that enable understanding of lead quality. [Avinash] I guess lead score, lead web activities, lead program status..is there a complete list? )

[Macarena] This section refers to the ways in which you can notify someone of the status of a particular lead (score, priority, engagement, etc.). There is no out of the box list. Because the MCE is a scenario-based exam is testing if you know all the possible solutions to a specific problem/situation.

• Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup. [Avinash] I am totally blank here. could not find anything on product doc.

[Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. through a Smart Campaign notification, etc.).

• Identify the Marketo features that enable Sales to understand a lead's behavior. [Avinash] Interesting moments and web activities? is there a complete list?

[Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. MSI, interesting moments, sales alerts, etc.).

• Given a scenario of needing to reset a score, identify the appropriate value.[Avinash] how to find value to reset to?

[Macarena] This section refers to the steps you will have to take to reset someones score (i.e. make the score be 0).

• Given a scenario where a lead is deemed sales-ready, identify the ways this can be communicated to Sales.[Avinash] send alert. anything else?

[Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. MSI, interesting moments, sales alerts, etc.).

I hope this helps you!

Thanks.