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January 22, 2014
Question

Lead is Created Trigger- Including anonymous or not?

  • January 22, 2014
  • 2 replies
  • 2172 views
If you use the Lead is Created trigger, does it refer to the creation of an anonymous lead, or just to the creation of a known lead? 

So if I visit the website (gaining a cookie in the process), and then only return a fortnight later to fill in a form, is the campiagn triggered upon the first visit or the filling in of the form?


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2 replies

January 22, 2014
It should trigger when the lead is converted (form fill out).
January 23, 2014
Thanks Breno. 

One of my smart campaigns uses "lead is created" as a trigger. Then how come not all the new known leads are affected by it? I set up the campaign a few days ago and in fact, judging by the activity logs, most leads don't have any evidence of being affected by the campaign?

Thanks Fred
Level 4
September 10, 2015

Found the answer for this one?

I got same issue

Aslihan_Ayan_Ha
Level 6
September 10, 2015

Hi Ramus,

The Lead is Created trigger will only apply to known leads, not anonymous leads. The lead will become known when the lead fills out a form or enters to Marketo thru your CRM or List import or API.