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Marta_Bellón_Mo
Level 1
August 19, 2019
Question

Landing Pages Tracking Optimization- Help!

  • August 19, 2019
  • 1 reply
  • 1732 views

Hi!

I would love to hear some ideas about how to optimize this:

I have several campaigns in different channels, we have to set a different Campaign code in each type of campaign according to the channel so we are able to track exactly the source (Analytics sometimes gives us duplicate leads so it is not accurate data), for this we need to duplicate all the time our landing pages, and campaigns in order to change the campaign code in the flow, however I would like to have some reccommendations if there is any way in marketo to set different camapign codes depending on the source without having to duplicate all the time the landings.

Any ideas?

Thanks a lot, looking forward to hear your replies!

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1 reply

Josh_Hill13
Level 10
August 19, 2019

It'd be helpful to see the page or a diagram of expectations. Perhaps take a look here for some ideas

A Marketing Attribution Model that Works for Marketing Automation | Perkuto