Level 3

Question

Landing page tokens not working?

Forum|Forum|8 years ago
September 7, 2017
4 replies
6574 views

I have a landing page with a form. I need to have it personalized to the lead. But the personalized data doesn't need to be in the form itself.

Weirdly, although the documentation shows it should work, I can't get the landing page to show any of my tokens.

The sample email I sent myself has the button, which opens the landing page with the form. The tokens are all blank, not even showing the "edit me" text.

Anyone have any ideas what could be wrong?

Edit: also tested it with {{lead.Full Name:default=unknown}} and that shows as blank as well.

Marketo

Josh_Hill13

Level 10

Page URL?

Troubleshooting

Not sure exactly what you are doing based on your description. If the lead is Anonymous, the tokens won't appear before the person fills out the form.
It's possible there's a Token Error.
It's possible to use the wrong token (which I did yesterday and that's why I always TEST).
It's possible the HTML was corrupted. I've seen the brackets not resolve correctly in Emails or Pages. Never sure why. You can resolve it by editing the html or erasing the token and typing it in again.
Check your test leads to see if the value is filled in for that lead. You can see which test record you are cookied with using Prefill form or just add {{lead.email address}} to the page.

J

Jason_TerrellAuthor

Level 3

I don't believe it's anonymous. The emails are to existing leads, and the landing page is to update some existing data for the lead.

I'm not sure what you mean by anonymous though.

The tokens are working. I'm using them in the email before the user clicks on the button that takes them to the landing page.

I'm not sure what you mean by the wrong token either. I'm using tokens from the drop down when I edit the landing page. (clicking on the Insert Token button, pick from the drop down.)

I'm not sure how the html would be corrupted. I'm not building the html myself but just using a marketo template.

The tokens show the data in the email. The link in the button to the email goes to go.xpresstaxappeals.com/ZWL0200Z60000000w40fMZA

property update test

Josh_Hill13

Level 10

Couple of issues.

You posted the branded tracking link for you. Always provide an unwrapped url
http://pages.xpresstaxappeals.com/HEX-Refund-Master_Update-Property-test.html
You are using the local token {{my.Purchase Year}} which wouldn't fill in correctly for a Person, but since it didn't resolve, I wonder if there's a coding problem. Try that fix I mentioned.
I did see "unknown" under that which is related to some default token since i am anonymous to your system now.
I would avoid using Personalized tokens on pages where you aren't sure if the person is Known Lead; or only use them after the Form Fill.
Given some of the private nature of the data you are asking for, I would strongly suggest moving to SSL on Marketo pages or not doing this via Marketo.
You can post a ticket to Support if you cannot get the token to resolve for a Known Lead.

Dan_Stevens_

Level 10

As you're testing this, are you sending the email out as part of a test smart campaign? Or as a test/sample? You'll want to use the former since tokens are involved.

SanfordWhiteman

Level 10

+1 Dan

Never use Send Sample to test tokens. Use a real email.

Dan_Stevens_

Level 10

Also, is this a Marketo landing page or an external page? Tokens and form prefill do not work out of the box (without customization) on non-Marketo pages.

Matt_Hodkinson

Level 1

I'm experiencing this problem also. Was this ever resolved?

SanfordWhiteman

Level 10

Since it was 2 years ago I doubt anyone remembers if it was a real problem or an error in testing.

Please open a new thread, including all your details & screenshots & link to your page.

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