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Elizabeth_Bonin
Elizabeth_Bonin
Level 4
September 12, 2016
Question

landing page testing

  • September 12, 2016
  • 3 replies
  • 2545 views

What is the Marketo's best practice to test the same landing page content for a month-long campaign? We use new copy every week but want to test landing page efficiency.   Is it to clone that landing page and create a new form for every single email sent in that campaign?

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3 replies

Jim_Thao7
Jim_Thao7
Level 8
September 12, 2016

What are you testing for?  Clicks/Form Submissions/Views? Which of these engagements do you and/or your team believe makes a landing page efficient?

Elizabeth_Bonin
Elizabeth_BoninAuthor
Level 4
September 12, 2016

We are testing overall but clicks and form fills is what we are looking for to be the most insightful.

Jim_Thao7
Jim_Thao7
Level 8
September 12, 2016

I would suggest that you build smart lists to accomplish both and/or each separately.

Josh_Hill13
Josh_Hill13
Level 10
September 12, 2016

Landing Page Test Groups - Marketo Docs - Product Docs

best for you to design the test and then worry about the operational needs.

Elizabeth_Bonin
Elizabeth_BoninAuthor
Level 4
September 12, 2016

Sorry let me clarify.

We are running a campaign for a month long. Each week we have different copy but want to use the same landing page and form. For reporting on the performance of the landing page each week and at months end (overall) is it best to clone it for each week or use the same one landing page and form?

Josh_Hill13
Josh_Hill13
Level 10
September 12, 2016

clone it.

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