#Krewechats Episode 10: Attribution | Community
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SydneyMulligan
SydneyMulligan
Level 7
November 21, 2016

#Krewechats Episode 10: Attribution

  • November 21, 2016
  • 7 replies
  • 4393 views

Hi Marketing Nation!

Thanks for joining us for another episode of Krewe Chats. This week, we had @Dory Viscogliosi​, @Geoffrey Krajeski - Production​ (+his kids if you pay verryyy close attention ) and @Jenn DiMaria​ together to talk about Attribution. The million dollar question when proving the value of anything you’re doing in Marketing: what’s the ROI? As a marketer, this can be a daunting question...UNLESS you have proper attribution reporting setup in Marketo. Listen as we are explore some of the ways attribution can help you prove your value as a marketer and the value marketing brings to your organization’s bottom line.

#KreweChats Episode 10: Attribution - YouTube

Well, uh, that's all. I love attribution. We like you guys. Bye!

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    7 replies

    Joe_Reitz
    Joe_Reitz
    Level 8
    November 21, 2016

    Great episode, all! Can't wait for the next one!

    • 2 December, 2016
    • 2:30 pm Central
    • Topic TBD...
    If it doesn't look cool, you're probably doing it wrong.
    gkrajeski
    gkrajeski
    Level 10
    November 21, 2016

    So they were noticed!  LOL.... they tried to be sneaky...  I forced them to watch it live on our TV in the living room, and I think they were 'trying' to get on the live feed

    gkrajeski
    gkrajeski
    Level 10
    November 21, 2016

      Jenn_DiMaria2
      Jenn_DiMaria2
      Level 10
      November 21, 2016

      Next-generation Marketo users?

        SydneyMulligan
        SydneyMulliganAuthor
        Level 7
        November 23, 2016

        "Tomorrow's Marketer"

          A
          Anonymous
          November 28, 2016

          thanks guys! I always learn something new

            A
            Anonymous
            December 8, 2016

            Very cool stuff! A couple questions:

            - Sydney, you mentioned that you can edit program success date, acquisition program, and acquisition date, if necessary. How do you do that?

            - I am fairly new to Marketo, and totally lost when it comes to reporting anything more than stuff like email stats! Where would you suggest I start to understand and set this all up?

            - Have you guys used third-party attribution products before? We're looking at Bizible, but I realize that I don't totally understand Marketo's own solutions so I can't totally evaluate if we need something else!

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