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Christian_Tovar
Christian_Tovar
Level 3
January 7, 2019
Solved

KPI Metric for leads

  • January 7, 2019
  • 2 replies
  • 1922 views

Hi,

How do I pull data that shows how many leads came into marketo and what their source is?

I see the person report but I'm not sure how to set up the smart list. Anyone have a best practice?

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Best answer by Nicholas_Hajdin

Hi Christian,

You can use the Program Performance Report to review which programs led to acquiring new names. You can create smart lists and add "Person Source", using filters if you want specific smart lists for specific sources. You can also subscribe to any basic report, such as program performance report, or smart lists. Search on Welcome to Marketo Docs - Marketo Docs - Product Documentation for information on building smart lists or subscriptions.

I also recommend searching the Community for articles on Attribution Reporting if you want to dive deeper.

2 replies

Nicholas_Hajdin
Nicholas_HajdinAccepted solution
Level 5
January 8, 2019

Hi Christian,

You can use the Program Performance Report to review which programs led to acquiring new names. You can create smart lists and add "Person Source", using filters if you want specific smart lists for specific sources. You can also subscribe to any basic report, such as program performance report, or smart lists. Search on Welcome to Marketo Docs - Marketo Docs - Product Documentation for information on building smart lists or subscriptions.

I also recommend searching the Community for articles on Attribution Reporting if you want to dive deeper.

Christian_Tovar
Christian_TovarAuthor
Level 3
January 23, 2019

Hello,

I need help with this again. How is a lead source report created? I found this as a legacy report and am trying to update it for my needs now. How does this standard lead source report pull the data? I would like to see the leads by month but then broken down by source per month. Is there a way to merge the two? I've searched the community and nothing is making sense to me. Please help.

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