Knowing stats of when someone opens emails - preferred time | Community
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Anonymous
October 23, 2014
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Knowing stats of when someone opens emails - preferred time

  • October 23, 2014
  • 1 reply
  • 931 views
Is there a way to know when people open an email in a very simple way so you don't have to look at each record? Ideally we want to know what time people open an email so we can better target them. And if we can have our cake and eat it to we would like to keep this data historically so if things change we can modify our marketing efforts.

We don't just want this on a list basis, but an idividual basis. Is this possible?
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Best answer by Josh_Hill13
Marketo only provides this detail in Revenue Cycle Explorer. If you have this, go in there and find the Standard Reports > Email Time Heatmap or something.

But keep in mind that your previous data, if not tested, is biased...it will show you when people have opened it, based on when you've sent it. So naturally people will open emails at 9am if you've been sending at 8;30. That doesn't tell you if that's the best time for that audience.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
October 23, 2014
Marketo only provides this detail in Revenue Cycle Explorer. If you have this, go in there and find the Standard Reports > Email Time Heatmap or something.

But keep in mind that your previous data, if not tested, is biased...it will show you when people have opened it, based on when you've sent it. So naturally people will open emails at 9am if you've been sending at 8;30. That doesn't tell you if that's the best time for that audience.
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