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Tracy_Boesken
Tracy_Boesken
Level 3
September 7, 2021
Question

Keeping smart campaigns from being auto-deactivated

  • September 7, 2021
  • 2 replies
  • 5007 views
 

I have a large list of collateral items that are on our website that I need to have "always-on" (active, Triggered). I am going through the list one by one deactivating then reactivating so that I know for certain none of them have been overlooked.

My question is: is there a way to keep these campaigns in one location to mass/batch deactivate/reactivate? I am aware of Campaign Inspector listing active or inactive campaigns (the instance is old and has a lot) but my goal is to have lists of the triggered campaigns by themselves to check if active/inactive.

Ideas?

Thanks,

--Tracy

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2 replies

F
Adobe Employee
falvaresAdobe Employee
Adobe Employee
September 8, 2021

@tracy_boesken 

I always challenge the reason behind keeping Triggered Smart Campaigns activated, especially if they have not qualified anyone in the last 6 months. 

Other than manually going through the list of smart campaigns in Marketo, I am not sure if there is another possibility in the UI.

However, I have a setup that uses a combination of the list of the triggered smart campaign Ids + Marketo Rest APIs to deactivate and activate the campaigns for critical campaigns only.

 

JessicaMeyers
JessicaMeyers
Level 3
December 28, 2021

I also challenge the need to keep something live that no one has processed through in 6+ months, Without getting the API involved - I think these could also be worth exploring:

  1. Consolidating a number of less used, but still occasional triggers into one with various "execute" flow steps - the central trigger would stay active and all the executed campaigns would no longer be triggers. 
  2. Simply moving them resets the edited / modified counter and could keep them alive longer if needed. 
    Jo_Pitts1
    Community Advisor
    Jo_Pitts1Community Advisor
    Community Advisor
    December 29, 2021

    @jessicameyers ,

    The consolidation approach is the best bet.  It is what I have proposed elsewhere on a few occasions.

    My other comment has often been; If you have content that is being accessed so infrequently, how valuable is that content?

    Cheers

    Jo

      B
      Beth_Massura
      Level 6
      December 24, 2021

      Hi Tracy, would naming conventions (e.g. including "TRG" in the trigger campaign names) help with this effort so you could more easily find these "always on" trigger campaigns in search?

       

      If you almost always need to keep them active, could any be converted to a daily batch? While I haven't done this myself, I heard somewhere that you can ask Marketo support to turn off the quarterly auto-deactivation for your instance. I'm not sure if that's currently an option though.

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