ITP 2.0 - Marketo Munchkins affected? | Community
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Tritia_Denaro
Tritia_Denaro
Level 1
October 4, 2018
Question

ITP 2.0 - Marketo Munchkins affected?

  • October 4, 2018
  • 1 reply
  • 1744 views

I've just become aware of the ITP 2.0 standards to be rolled out next year.  I understand it aims to reduce the ability of third-party web trackers with cookies.

Is this something to worry about with Marketo munchkins? Are there any steps I need to take keep the munchkin tracking feature in place? 

Can somebody link me to Marketo documentation addressing this issue? TIA!

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
October 4, 2018

AFAIK, Marketo munchkin cookie is a first party cookie, if implemented properly.

-Greg

SanfordWhiteman
SanfordWhiteman
Level 10
October 5, 2018

AFAIK, Marketo munchkin cookie is a first party cookie, if implemented properly.

Unfortunately, it's not that simple. The Munchkin cookie can be affected because it is also used in 3rd-party contexts. A prime example is when the embed code is used on a 3rd-party site, and it loads from the primary landing page domain (as is itself necessary to deal with Firefox Tracking Protection and privacy plug-ins mistakenly blocking the forms library).

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