Is there such thing as Email Campaign Archives Page? | Community
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Nejka_McGeachie
Nejka_McGeachie
Level 2
July 4, 2023
Question

Is there such thing as Email Campaign Archives Page?

  • July 4, 2023
  • 2 replies
  • 5025 views

Hi guys,

 

I got a business request from one of the teams who used to be with mailchimp and we migrated them to marketo. They used to have a page with all email campaigns sent for people to browse through old emails.  When you send email through Mailchimp, it automatically creates a browser-based copy of the campaigns and a free, shareable archive page of  most recent campaigns. You can limit parts of the copy that shouldn't be shared. 

More here: Mailchimp does this (About Email Campaign Archives and Pages | Mailchimp)

 

How can I do that in marketo? I have the feeling I can't but I hate when mailchimp wins over marketo as with so many recent issues with Adobe, I can't afford not being able to solve business problems! Any suggestions? I know you used to be able to share "View in browser" links and you can't anymore so what other options do we have?

 

Thanks a lot.

Nejka

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2 replies

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 4, 2023

Marketo doesn't have this feature OOTB, and you'd have to build something custom to be able to pull this off in Marketo. If you just want performance data you can create a campaign/program/email performance report to share the performance of your campaigns within a timeframe (say in the past week/month/custom date range filter, etc). These reports include the performance metrics of your recent campaigns, however, they don't include email copy/content that was sent to people, unlike MailChimp. You can of course use Marketo's Send Test functionality or use a campaign with the Send Email flow step to send the test emails to your internal seed list.

 

Nejka_McGeachie
Nejka_McGeachieAuthor
Level 2
July 4, 2023

It's not really for reporting, they want to have a page where their customers can browse through old emails and read them - they do a lot of educational emails which I can see would appeal to people to browse through...

SanfordWhiteman
SanfordWhiteman
Level 10
July 4, 2023

There’s no equivalent feature in Marketo.

 

You can build something like it by including an email processing service (AWS SES or many other equivs) in a send, saving the received HTML to a db, and serving it up on the web. Obviously takes considerable developer chops.

Nejka_McGeachie
Nejka_McGeachieAuthor
Level 2
July 4, 2023

Thanks a lot for confirming... I thought so...hmmmm. They won't be happy with me!

 

SanfordWhiteman
SanfordWhiteman
Level 10
July 4, 2023

You can frame it as “buildable via the API” (which is broadly true) and figure out a budget. 😉

 

But there are good reasons a platform like Marketo wouldn’t have a “newsletter archive” as a first-class feature — the deep levels of personalization being one.

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