Is There Documentation On Best Practices For Improving Deliverabilty? | Community
Skip to main content
A
Anonymous
December 10, 2015
Question

Is There Documentation On Best Practices For Improving Deliverabilty?

  • December 10, 2015
  • 1 reply
  • 1609 views

Does Marketo have any documentation on ways that users can improve email delvivrability? The only product documentation I can find is the page about setting up SPF and DKIM. I am wondering if there is any other documentation here.

Steve

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    1 reply

    A
    alex.stanton
    Level 7
    December 10, 2015

    This is a good place to start: Email Deliverability Cheatsheet​. Also, just search the community  https://nation.marketo.com/search.jspa?q=deliverability and you will find a number of good resources.

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 11, 2015

    Sub-domain and Email Setup in Marketo

    Marketo Email Reputation Management

    Also, you need to setup list automation:

    • invalidate hard bouncedx2
    • invalidate bounced which also have Email Bounced Reason=spam rejection
    • suspend soft bounced x3 in past 30d
    • invalidate soft bounced x6 in past 90d
    • remove bad leads in general - junk, rejected, old
    • consider blocking or removing leads (not Contacts or Customers) that are inactive for past 180d

    I cannot tell you what a difference this will make within 2-6 weeks. I've helped firms go from 87 or less to 99%, although it's common to go from 92-98% usually.

    Keep in mind that INBOX placement will not necessarily improve because of this. But it may over time.

    Terms & ConditionsAccessibility statement

    Loading footer...