Is there any example of using Marketo beside product marketing? | Community
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A
Anonymous
June 13, 2013
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Is there any example of using Marketo beside product marketing?

  • June 13, 2013
  • 3 replies
  • 1489 views
I was wondering if anyone is using Marketo for something beside product marketing and event promotion.

As an example, I was thinking of a possibility of using Marketing to track potential new graduate recruits. Most Japanese companies start their recruiting a year in advance. That is, we have started recruiting for next year at universities.

We have a web page, facebook, and twitters just for new college recruits and do promotions during the year.

The model just fits into what Marketo offers.

I was wondering if other people are using Marketo in other areas as well.
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I am starting to use for a non-profit, volunteer-based sports club for people with learning disabilities.

The goals include internal communication, press releases and recruitment of new volunteers. I have achieved good results with Salesforce. Marketo opens vast possibilities to measure volunteer engagement, press interest and potential supporters.

3 replies

A
Anonymous
June 14, 2013
There are tons of other uses. I use it for student recruitment in a higher ed application. My PR team is measuring their story placement and consumption. So ya, it is only limited by your creativity.
    A
    Anonymous
    June 14, 2013
    Eric, is there some page with this kind of list? I'm just starting on Marketo and it looks promising but would like some suggestions on other uses.

    Also will appreciate if you can provide me with more information about the new college recruits promotion you are doing. I'm planning to talk with our personnel department and I'll be more convincing if I can tell them that it's already being done elsewhere.

    Thanks
    A
    Anonymous
    Accepted solution
    June 14, 2013
    I am starting to use for a non-profit, volunteer-based sports club for people with learning disabilities.

    The goals include internal communication, press releases and recruitment of new volunteers. I have achieved good results with Salesforce. Marketo opens vast possibilities to measure volunteer engagement, press interest and potential supporters.

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