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October 17, 2016
Question

Is there a way to sync email responses to SFDC via Marketo?

  • October 17, 2016
  • 3 replies
  • 1495 views

Is there a way to sync email responses to SFDC via Marketo?

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3 replies

SanfordWhiteman
Level 10
October 17, 2016

Email responses as in replies? No, because Marketo does not process replies.

Email responses as in opens and clicks?  Yes, to a limited degree. This is covered in the docs under Customize Activities Sync - Marketo Docs - Product Docs

Level 9
October 17, 2016

Hi Danielle,

Unfortunately you cannot sync the response in a reply email directly back to MKTO or SFDC.

However, if you do use the Sales Insight plugin you can log an incoming email (there should be a button that appears once you install it). That will log it back to that lead/contact's record in SFDC.

Best,

Kim

David_Gaible
Level 5
October 17, 2016

Hi Danielle - I had a similar situation at a previous role. We sent out a large volume of automated sales 'from-rep' emails with CTAs of 'contact me'. To report on these direct responses I simply had our Salesforce team create a custom field Direct Reply on the lead/contact record in Salesforce that we mapped back to Marketo. Reps would update the field when they fielded a direct reply, and we could then run reports that would attribute the direct reply back to the most recent campaign to see what email copy was driving the most direct replies.